Category Archives: Essay

Marketing Your Library’s Brand on a Shoestring Budget

Bethany Messersmith
Information Literacy Librarian/College Liaison
Southwest Baptist University Libraries

Television is fraught with advertising promoting one trademarked brand or another – from insurance commercials by Progressive, GEICO, and State Farm to food commercials for ACTIVIA, Ocean Spray, and Jimmy Dean. These companies spend exorbitant amounts of money annually, in an effort to deliver a brand that is familiar to consumers and instills confidence in purchasing a time-tested product. According to an online survey of academic libraries on outreach efforts a few years ago, survey data revealed that the size of one’s academic library does not necessarily dictate the budget available for outreach (Carter & Seaman 167). Although many libraries do not have the financial means to engage in branding efforts comparable to the for-profit sector, most can capitalize on readily available resources to develop and market a brand that resonates with library users.

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Google Glass in the Academic Library: The Exploration of Google Glass in the Marydean Martin Library

Ernesto Hernandez
Emerging Technologies Librarian
Marydean Martin Library, Nevada State College

Developed by Google, Google Glass is a wearable computer with an optical head-mounted display (OHMD). This wearable computer frame with an OHMD comes with or without lenses and displays information in a prism projector located just above the right eye. Google Glass has the ability to take photos, record 720p HD video and allow the user to have access to the web, weather, Google Hangouts, email, news and integration of specific apps.[1] Users can also issue voice commands to initiate Google Glass by first saying “ok glass,” followed by the command. A touchpad is located on the side of Google Glass, allowing users to control the device by swiping through a timeline-like interface on the screen.

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The In Crowd, or Fear and Loathing in Library Land

Valerie Forrestal
Web Services Librarian and Assistant Professor
City University of New York, College of Staten Island Library

There is a secret society in the library profession. It doesn’t have a name (though some would try to name it) and it doesn’t have a headquarters; (it lurks in Facebook groups and Google hangouts.) Word of its meetings is inconspicuously disseminated via Twitter and text message. Read your feeds carefully; blink and you’ll miss it.

It was no one’s intention to start this society. Passionate, ambitious individuals gravitated towards each other, as like-minded people often do. It sprung up as a sort of rebellion among librarians who were tired of crafting witty and intelligent responses to smug questions about their supposed obsolescence.

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Keeping the “L” in Digital: Applying LIS Core Competencies to Digital Humanities Work

Kaetrena Davis Kendrick
Medford Library, University of South Carolina Lancaster.

Abstract
Digital Humanities (DH) has struggled with an identity since its contemporary emergence in the early 2000s; however, a succinct definition exists, placing many core activities of the field squarely in the domain of modern librarianship. This article briefly reviews American Library Association’s Core Competencies for Librarianship and summarizes the continuing development and characteristics of DH projects. The author also reveals how LIS competencies have been applied to a Korean popular culture DH project at Elon University.  Positive implications for DH’s impact on professional development for librarians, information literacy integration, and opportunities for librarian/faculty or community collaborations are also included.

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