The article considers the experience of the University Library of Ukraine to motivate reading in college students. The author describes three library created events that encouraged students to visit the library, to read, and communicate with others in the library space. The first two events, Library Motivators and Literary Valentines, were implemented online. Information was posted on the library website and on different social networks. The third event, Book and Library Predictions was a way for students to communicate in the library space. Events like these could be implemented in other libraries using various online services and social networks.