Tag Archives: Library marketing

Formalizing the Informal: Making Conversations with Faculty Count

by Jenna Pitera
Instruction Librarian
Union College

My colleagues joke that I am always selling. I am an instruction librarian at a small liberal arts college that calls itself ‘very relationship based.’ When I came to Union College in Upstate New York, in a barely post-pandemic world, I had an uphill battle to climb when I tried to communicate the utility of our library to the campus. During the pandemic, the library was a rockstar amongst campus services, finding innovative ways to continue services and instruction in a remote environment, but despite my colleagues’ immense efforts, many faculty had moved to a research instruction model where they sprinkled how to find research articles into their standard lessons, using the methods they employ in their own research rather than working with librarians. “I just teach my students what I do” said an economics faculty member to me when I asked him how he works with the library. “I know how to find articles.”
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