Tag Archives: Bethany Messersmith

Fostering Website Usability Partnerships in the Academic Library Setting

Author: Bethany Messersmith
Information Literacy Librarian/College Liaison
Southwest Baptist University Libraries

Website usability studies are by no means brand new. In many respects they are a close relative to the focus group session because they utilize prompts to assess opinions, as well as the usability of a product. According to Dr. Jakob Nielsen, a leading web usability consultant, “Usability allows us to make everyday life more satisfying by empowering people to control their destiny and their technology rather than be subjugated by computers” (qtd. in Chow, Bridges, and Commander 254). While website usability testing is a practice that was adopted a little over a decade ago by the library sector, librarians have always invested time in assessing user wants and needs (Battleson, Booth, and Weintrop 190). Today public and academic librarians are devoting more attention to seeking user feedback on the ease of website tasks, as “the library as ‘place,’ traditionally defined in a physical building, has expanded into a virtual environment” (Bakoyema and Groves). In light of this, developing partnerships with web design experts is critical in the academic library setting.

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Marketing Your Library’s Brand on a Shoestring Budget

Bethany Messersmith
Information Literacy Librarian/College Liaison
Southwest Baptist University Libraries

Television is fraught with advertising promoting one trademarked brand or another – from insurance commercials by Progressive, GEICO, and State Farm to food commercials for ACTIVIA, Ocean Spray, and Jimmy Dean. These companies spend exorbitant amounts of money annually, in an effort to deliver a brand that is familiar to consumers and instills confidence in purchasing a time-tested product. According to an online survey of academic libraries on outreach efforts a few years ago, survey data revealed that the size of one’s academic library does not necessarily dictate the budget available for outreach (Carter & Seaman 167). Although many libraries do not have the financial means to engage in branding efforts comparable to the for-profit sector, most can capitalize on readily available resources to develop and market a brand that resonates with library users.

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