Jennifer (Castaldo) Hill
Distance Education Librarian and Electronic Resources Manager
Johns Hopkins University
Many academic library mission statements include the phrase, “students, faculty, and staff” when referencing the populations that they serve, but how active are we really at reaching out to non-library staff members at our colleges and universities? Libraries typically spend time and energy marketing to students and faculty, but the staff component of our missions can often be overlooked. During the 2012 school year, the Excelsior College librarians implemented three methods to increase staff awareness and use of the library’s resources and services. Through our Community Forum, on-site reference hours in the cafeteria, and virtual brown bags targeting specific staff groups, we are making inroads to actively engage staff members.
Keywords: Academic Libraries, Marketing, Distance Education, Universities & Colleges