Tag Archives: Bethany Messersmith

Fostering Website Usability Partnerships in the Academic Library Setting

Author: Bethany Messersmith MLS/MA Journalism Information Literacy Librarian/College Liaison Southwest Baptist University Libraries bmessersmith @ sbuniv dot edu [Peer-Reviewed Article] Website usability studies are by no means brand new. In many respects they are a close relative to the focus … Continue reading

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Marketing Your Library’s Brand on a Shoestring Budget

Author: Bethany Messersmith MLS/MA Journalism Information Literacy Librarian/College Liaison Southwest Baptist University Libraries bmessersmith @ sbuniv dot edu Television is fraught with advertising promoting one trademarked brand or another – from insurance commercials by Progressive, GEICO, and State Farm to … Continue reading

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