Welcome to two new editors

We would like to welcome two new editors.

Michael Morris has been with the journal since May of 2014.  Michael is based in Oakland, working for PLOS as a Publications Manager. Having completed his Master’s in Library Science from Indiana University, he’s keenly aware of the virtues of the open access model, and extols said virtues to whomever will listen. His research interests are descriptive bibliography and typography.

Andy Woodworth joined the journal this month. He is the Reference & Adult Services Supervisor at the Cherry Hill Public Library in Cherry Hill, NJ. He is the blogger behind acclaimed “Agnostic, Maybe“, a mostly professional and sometimes personal journal. Andy’s writing credits include Techsoup for Libraries, Library Journal, and American Libraries. His professional interests revolve between library eBook and eContent issues to intellectual freedom in regard to book challenges and removals. Andy is a 2010 Library Mover & Shaker and an all around decent fellow.

Supporting Transgender Individuals in Libraries: Developing Responsive Policies

Alejandro Marquez
Instruction/Reference Librarian
Fort Lewis College

One of the American Library Association’s Core Values of Librarianship is diversity. The document states: “We value our nation’s diversity and strive to reflect that diversity by providing a full spectrum of resources and services to the communities we serve” (American Library Association). The library welcomes individuals from many different walks of life ethnic and racial backgrounds, young and old, and different sexual orientations. As members of society have gotten to know gay and lesbian individuals, one segment that people typically know little about is transgender individuals. A recent national survey of about 2,000 people by the Public Religion Research Institute found that thirty percent of Americans did not know how to define the term “transgender.”

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Marketing Your Library’s Brand on a Shoestring Budget

Bethany Messersmith
Information Literacy Librarian/College Liaison
Southwest Baptist University Libraries

Television is fraught with advertising promoting one trademarked brand or another – from insurance commercials by Progressive, GEICO, and State Farm to food commercials for ACTIVIA, Ocean Spray, and Jimmy Dean. These companies spend exorbitant amounts of money annually, in an effort to deliver a brand that is familiar to consumers and instills confidence in purchasing a time-tested product. According to an online survey of academic libraries on outreach efforts a few years ago, survey data revealed that the size of one’s academic library does not necessarily dictate the budget available for outreach (Carter & Seaman 167). Although many libraries do not have the financial means to engage in branding efforts comparable to the for-profit sector, most can capitalize on readily available resources to develop and market a brand that resonates with library users.

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Google Glass in the Academic Library: The Exploration of Google Glass in the Marydean Martin Library

Ernesto Hernandez
Emerging Technologies Librarian
Marydean Martin Library, Nevada State College

Developed by Google, Google Glass is a wearable computer with an optical head-mounted display (OHMD). This wearable computer frame with an OHMD comes with or without lenses and displays information in a prism projector located just above the right eye. Google Glass has the ability to take photos, record 720p HD video and allow the user to have access to the web, weather, Google Hangouts, email, news and integration of specific apps.[1] Users can also issue voice commands to initiate Google Glass by first saying “ok glass,” followed by the command. A touchpad is located on the side of Google Glass, allowing users to control the device by swiping through a timeline-like interface on the screen.

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