Monthly Archives: June 2014

Supporting Transgender Individuals in Libraries: Developing Responsive Policies

Alejandro Marquez
Instruction/Reference Librarian
Fort Lewis College

One of the American Library Association’s Core Values of Librarianship is diversity. The document states: “We value our nation’s diversity and strive to reflect that diversity by providing a full spectrum of resources and services to the communities we serve” (American Library Association). The library welcomes individuals from many different walks of life ethnic and racial backgrounds, young and old, and different sexual orientations. As members of society have gotten to know gay and lesbian individuals, one segment that people typically know little about is transgender individuals. A recent national survey of about 2,000 people by the Public Religion Research Institute found that thirty percent of Americans did not know how to define the term “transgender.”

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Marketing Your Library’s Brand on a Shoestring Budget

Bethany Messersmith
Information Literacy Librarian/College Liaison
Southwest Baptist University Libraries

Television is fraught with advertising promoting one trademarked brand or another – from insurance commercials by Progressive, GEICO, and State Farm to food commercials for ACTIVIA, Ocean Spray, and Jimmy Dean. These companies spend exorbitant amounts of money annually, in an effort to deliver a brand that is familiar to consumers and instills confidence in purchasing a time-tested product. According to an online survey of academic libraries on outreach efforts a few years ago, survey data revealed that the size of one’s academic library does not necessarily dictate the budget available for outreach (Carter & Seaman 167). Although many libraries do not have the financial means to engage in branding efforts comparable to the for-profit sector, most can capitalize on readily available resources to develop and market a brand that resonates with library users.

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